Good Newsletters Are Effective Marketing
Good newsletters provide relevant, useful and interesting information. Your customers and prospects will enjoy them. They’ll look forward to getting them. They know they’ll find useful material related to solving their problems and growing profits. Good newsletters get customers’ attention on you and keep it there. Every business needs its own newsletter.
Good Newsletters Create Trust And Authority
Here good also means regular. You determine the frequency. Weekly. Every other week. Monthly.
Content relevant to your customers’ businesses will reinforce your position as a trusted authority. Staying on top of and leading technical developments in your area.
Your newsletters keep you top-of-mind with your customers and prospects. You will be the one they turn to when the time comes for them to buy.
Newsletters Are Cost Effective
You can send newsletters by email (e-newsletters). Their cost is negligible. Or, you can send newsletters by regular mail. This involves costs of production and mailing. Both approaches are effective. Which you choose, and when to use them, should be part of your marketing plan.
My experience with newsletter planning and production uniquely qualifies me to work with you. We can tailor newsletters to your needs.
Marketing Newsletters—Content In Action
The following samples show newsletters I write for a company outside the outdoor recreational equipment industry, but they show what I can do for you.
Iceland Energy and Industry (IEI) is published once a week for those interested in developments in Iceland’s cutting-edge Green Energy Sector. The newsletters build on the success of Iceland News Briefs (see below), and I have translated and written the newsletters since publication of them began in 2007.
Iceland News Briefs (INB) is published twice a week for leaders worldwide in government, business, and finance as well as other stakeholders interested in current affairs in Iceland’s politics, economy, monetary affairs and the manufacturing and fisheries industries. I have translated and written the newsletters since publication of them began in 1994. inbThumbn Iceland News Briefs Use newsletters for more sales-effective contact with your customers.