Smart emails get read
Emails like this are for longtime customers:
Subject: Congratulations on your new lighting
Thanks for telling us how pleased you are with the new lighting we installed in your
outdoor crossfit park. Your cooperation during the project and helpful contacts with the business
community were very valuable.
You said one thing I’d like to follow up on: “The new lighting has already increased our
program enrollment over last year at this time.” We’d really like to get the details on this for the case
studies we’re doing on outdoor lighting.
Would you share them?
Let me know. A quick chat on the phone will do it. This week, maybe?
Best regards to Jenny and the kids,
This example shows an approach to a prospective customer:
Subject: Your interview in the Herald
I read your interview in Wednesday’s Herald as the new owner of Jonesey’s Climbing Gym. Your clear statement of goals to provide top quality facilities and environmentally sound management is why I’m writing to you.
We are now offering a new training program for rock wall safety and maintenance routines.
I know you’re concerned about the condition of your facilities. We think this new training program will meet your expectations.
You can check it out here. This week we’re offering new owners a special trial period.
Would it make sense to chat briefly on the phone?
Terry Jones, Program Director
p.s. Here is my direct number xxx-xxx-xxxx
Want to build sales?
This email approach is flexible, natural and effective. And easy to set up.
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